Posters and infographics

A poster is one image that carries one idea. It is the cheapest thing to make and the easiest thing to get wrong, because there is nowhere to hide a weak point.

Where it comes from

Every content plan generates a poster idea tab: a single-image concept written alongside the carousel and captions. Sending that tab into Studio gives you a laid-out poster to edit rather than a blank frame.

You can also start one directly in Studio.

Layouts and themes

A poster is built from a layout (the arrangement of headline, supporting text and imagery) rendered in a theme drawn from your brand palette and fonts. Changing the layout re-flows the same content rather than making you retype it, so trying three arrangements is cheap.

Backgrounds can be a flat brand colour, a stock photograph, or a generated image.

When a poster beats a carousel

• The idea is one idea. A single sharp claim does not need six slides.
• You want it quotable. A poster gets screenshotted and re-shared in a way a carousel's third slide does not.
• You are posting frequently and need something that takes five minutes.

Reach for a carousel when the idea genuinely has steps, or when the value is in the accumulation.

Getting it right

Put the claim in the largest type on the image, and put everything else below it. The most common failure is a poster where the brand name is the biggest element and the idea is the caption.