What a content plan contains

A content plan is the unit of work in TrendSuite. One idea or one topic goes in; a fortnight of material comes out, in eight tabs, generated together in a single run.

The eight tabs

Tab	What it holds
Brief	The angle, the audience, and what the piece is trying to achieve
Hooks	A bank of opening lines, so the first sentence is a choice not a chore
Posts	Captions written per platform, in your brand voice
Poster idea	A single-image concept, ready to render in Studio
Carousels	A slide-by-slide deck, from hook to call to action
Video	Scripts. See the warning below
Email	The same idea rewritten as a newsletter send
Schedule	Suggested timing for each piece

Start with the brief

The brief is not preamble. It states the angle the other seven tabs were written against, so if the captions feel wrong, the brief usually tells you why before you start regenerating things.

The two video scripts are different things

The Video tab carries an on-camera script and a faceless voiceover script, and they are not two versions of the same text.

The on-camera script is written to be read aloud by a person looking at a lens. It is what the teleprompter opens.

The voiceover script is written to be read by a renderer: it assumes no performance, and it is the one Studio uses when it builds a reel.

Using one where the other belongs is the single most common reason a reel sounds stilted.

Captions come in variants

The Posts tab holds several caption variants per platform, flat across every plan. You pick one; you do not have to accept the first.

What a plan is not

A plan is not a schedule until you fan it out. The Schedule tab is a suggestion produced during generation; nothing is queued until you commit it. See creating a plan for the step that turns material into posts.