Plans and what's in them

This table is generated from the same configuration the product enforces. It is not a marketing page kept in step by hand: if a limit changes, this changes with it.

Free is the trial

There is no separate trial to start and nothing expires out from under you. A new account lands on Free with the full authoring path open, so you can prove the product works on your own brand before paying.

What Free fences is output, not capability. You can see the whole idea pool, generate plans, use Studio and publish immediately. What you cannot do is schedule, and the number of ideas you may convert into output is a lifetime allowance rather than a monthly one.

Free is not in the table above, because that table compares the plans you can buy and Free is where an account starts and where a lapsed one returns. Its figures:

The lines that matter most

Content plans per month is the headline limit, because a plan is the unit of work.

Scheduling. Publishing now is on every plan; handing a post to the queue to be sent later starts at the first paid plan.

Platforms your account may connect. Content is written for all six on every plan regardless. See platform support.

Brands and seats, if you work across clients or with other people.

The automation suite (inbox, contacts, segments, broadcasts, growth tools) is a paid feature.

Client approvals is an agency-plan feature.

Annual billing

Paying annually costs less per month than paying monthly. The discount is applied in the checkout rather than described here, so there is one place it can be wrong.

Choosing

If you have been using the product, your recap tells you which lines you actually exceed, which is a better basis than predicting your own behaviour.

If you are not sure, take the smaller plan. Changing plan is immediate and managing your subscription explains what happens when you do.