Visual identity

Visual identity is the section that decides whether your first carousel looks like yours or looks like a template. Studio reads it as its starting tokens, so filling it in properly is the difference between editing a deck and rebuilding one.

What it holds

Logo: uploaded once, applied to rendered assets.

Colour palette: your brand colours as hex values. The website analyzer extracts these deterministically from your site's stylesheets and inline styles, so they are either correct or absent; no model guesses a colour.

Fonts: the typefaces your assets render in.

Getting the colours right

The analyzer pulls what your site actually uses, which is usually right and occasionally surprising: a site with a loud accent colour on one button can end up presenting it as a brand colour. Check the palette after onboarding.

Two practical rules:

• A palette needs enough contrast between text and background to stay readable at thumbnail size. A carousel is read on a phone, at speed.
• Put your genuine brand colour first. The first colour carries the most weight in rendered output.

Logos and dark backgrounds

Upload a logo that survives being placed on your own backgrounds. A logo with a baked-in white rectangle will show that rectangle on a dark slide. If you have a single-colour or transparent version, use it.

Where it shows up

Everything Studio renders (carousels, posters, reels, email layouts) starts from these tokens. See brand styling in Studio for what you can override per project and what stays global.

Agency plans can additionally put their own logo and name on the surfaces a client sees; that is a different feature, covered in white-label branding.